What is twitter Hashtag?

Twitter Hashtag

Twitter is very popular website for micro blogging, it allow user to write short 280 character mini blog (was 140 character limit before 7th Nov 2017) on their website.

Hashtag is a phrase or a word used to describe a topic, immediately preceded by the hash sign (#). For example “#dog”. It will make your post from nothing to something as twitter’s algorithm play magic behind the scene.

Twitter will automatically create hyperlink on the hash word, means all post viewer can click on that link. Link redirect visitor to a page where they can see all others post with same hashtag.

Twitter Hashtag Click

Advantage of Hashtag

  • Get more view (impression and engagement)
  • People can discover their content in social media
  • It is very useful for company to brand their business
  • Users can find their interesting topics and follow a particular discussion while filtering out other topics
  • When more and more user post using same hashtag then it generate social followers. i.e. when popular music producer release new song/album, hashtag like #NewSong will be shared across many user
  • To celebrate a your team’s victory, to enjoy festival on web, to promote your favourite star (actor, singer and dancer etc) new achievement

This Hashtag practice became very popular quickly and major social networking site like Facebook, Instagram, YouTube, Tumblr and Pinterest implemented same methodology to their service.

Many website are also providing hashtag information by country/location and it help user to quickly determine what people are talking about. Trends4u.info provide quick result about all trending hashtag and topics by country/location on https://trends4u.info/twittertrends

WorldWide Twitter Trend
https://trends4u.info/twittertrends/

Disadvantage of Hashtag

Twitter always try to clean its platform by removing or hiding spamming content. If user generates a lot content using same hashtag then twitter’s algorithm may identify that twitter id as spammer and reduce its reach by limiting its impression ratio.

Bullying hashtag may impact mental strength of a person or community.

Hashtag by bots or paid influencer may redirect peoples sentiment to other direction. Many media outlets and other institutes are doing analysis on hashtags, their output can be impacted via false alarm.

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